A new study aimed at measuring the value of brands around the world , ensures that the search giant Google has surpassed Apple three-time champion , as the most valuable brand in the world , according to the U.S. marketing research firm Millward Brown.
According to the study , technology companies formed 29% of the 100 most valuable companies in the world of Google 's annual list Brandz 2014 was followed by other technology giants . Apple, IBM and Microsoft . The marketing firm estimated that the brand value of Google rose to $ 158.8 billion ( € 116 billion ) , up 40 % over the previous year, while Apple fell 20 % to $ 147.9 billion ( € 108.1 billion ) . The brand value is a rating that calculates the amount of money the name of a brand or a product contributes to the total value of a company .
" Google has been very innovative in the past year with Google Glass, artificial intelligence and investments in a number of partnerships that embed its Android operating system on other items such as driverless car , " said COO of Millward Brown Optimor , Nick Cooper.
Also in the latter classification , the Microsoft brand was valued at $ 90.2 billion ( € 65.9 billion ) , up 29 % over last year , placing it at # 4 on the list . Last year was ranked # 7.
Google Takes Rank # UNO As Most Valuable Brand of worldof According to the study , the combined value of the top 100 global brands doubled since the first list was published in 2006.
While technology companies top the list , says Millward Brown clothing brands represent the fastest growing category in the world, with the top 10 clothing brands growing 29 percent over the last year .
The overall mark was the fastest growing Chinese internet giant , Tencent, which ranked at # 14 in the world rankings , climbing 97 % in value of $ 53 billion ( € 38.7 billion ) . The social networking company , Facebook (# 21 ) was the second fastest growing brand , rising 68 percent to $ 36 billion ( € 26.3 billion )
0 comments:
Post a Comment